Abstract: This study aimed to examine the contribution of broadcast media campaigns in law enforcement on crime prevention in Rwanda: A case of Rwanda Broadcasting Agency. This research was a mixed research design with both quantitative and qualitative approaches. The study utilized the simple random and purposive sampling technique. To determine the sample size of 92 respondents, Yamane’s formula was used. The quantitative data was gathered using structured questionnaire, while qualitative data was gathered using focus group discussion. For quantitative data, study employed both descriptive and inferential statistics. The Statistical Package for Social Sciences (SPSS 26 version) facilitated data analysis, enabling a more understanding of how broadcast media campaign contributes to crime prevention efforts, while thematic analysis was used for qualitative data collected in group discussion conducted to the 19 Law enforcement officers working in the media department and crime prevention division guided by Deputy Director of department at Kimihurura headquarters located in Kigali City, Rwanda. The results showed that the relationship between contribution of broadcast media campaigns in law enforcement and crime prevention was .868** which showed that there was a statistically significant correlation between broadcast media campaigns in law enforcement and crime prevention in Rwanda by RBA. It demonstrated that a statistically significant correlation existed between the role of broadcast media coverage of audio-visual information in law enforcement and crime prevention in Rwanda by RBA. The study concluded that there was a significant relationship between the broadcast media use in law enforcement and crime prevention in Rwanda at RBA. The study recommended that Rwanda broadcasting agency and Law enforcement agency should continue to develop and improve their collaboration in the way of using broadcast media in law enforcement for the purpose of crime prevention in Rwandan society.
Keywords: Broadcasting, Community engagement, Crime prevention, Law enforcement, Radio broadcasting, Rwanda broadcasting agency, Television broadcasting.
Title: Contribution of Broadcast Media Campaigns in Law Enforcement on Crime Prevention in Rwanda: A Case of Rwanda Broadcasting Agency
Author: Jean Claude NSHIMIYIMANA, Dr. Francis Maina Mararo
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
Vol. 13, Issue 2, April 2025 - June 2025
Page No: 270-279
Research Publish Journals
Website: www.researchpublish.com
Published Date: 20-May-2025
